Compostable packaging producer TIPA has announced its expansion into North America with expert hires and a focus on developing U.S.-based capabilities as demand continues to grow for sustainable packaging.
Michael Waas joins TIPA as vice president over North America and brings 13 years of experience from TerraCycle, where he played an integral role in expanding recycling programs and partnerships with FMCG leaders including P&G, Mondelez, Nestlé and Colgate-Palmolive to over 20 global markets.
Michael Waas
John Michels has joined the team as senior director of sales and market development, with over 30 years of experience in packaging R&D at industry leaders including PepsiCo and Kellogg’s.
John Michels
Gary Robinson joins as director of public affairs for North America. He brings more than 27 years experience in FMCG packaging at The Home Depot, Kraft Foods, Amway and Newell Rubbermaid.
Gary Robinson
TIPA now brings a portfolio of high-performance Certified Compostable flexible packaging films and laminates to North America, providing responsible end-of-life packaging solutions for world-leading brands. Its packaging solutions perform like conventional plastic and are certified compostable, leaving no waste behind. TIPA’s packaging is available for fresh produce, dry food and fashion segments.
The North American Flexible Packaging Market is projected to be worth $47.58 billion by 2026; however, the recovery and recycling rates of flexible films in the region are low. Demand continues to grow for packaging alternatives, with North America now one of the world’s largest markets for sustainable packaging. TIPA’s expansion into the region comes as a direct response to this growth.
“Brands and consumers alike are looking for sustainable alternatives to traditional plastic packaging, and there is a significant increase in the demand for high-performing compostable options,” says Waas. “I’m thrilled to have joined TIPA at such an exciting time for the company and such a pivotal point for the planet. We have ambitious plans for growth in the region, and I look forward to bringing TIPA’s solutions to the pioneering brands that see the commercial and environmental opportunities in making the transition to compostable packaging.”
“There is an increased focus on the plastic waste crisis in America and a strong need for real circular solutions to environmental problems,” says TIPA co-founder and CEO Daphna Nissenbaum. “We are experiencing growing demand for high-quality compostable packaging solutions and are excited to bring these solutions to a market that could lead to a real revolution in the field.”
For more information about TIPA’s compostable packaging solutions, visit www.tipa-corp.com.