Source: Potatoes USA
Natalia Cervantes joins Potatoes USA as the organization’s new conversation architect. Her role will sculpt and enhance the board’s mission to strengthen demand for U.S. potatoes through media relations, digital and online marketing, and social media.
Cervantes is a natural thinker and dedicates her time to listening and learning about online communication. She will monitor communications about potatoes and use the data to expand and maintain the positive image and reputation of U.S. potatoes and the U.S. potato industry. This new role will build content and engage in online and offline conversations to strengthen the demand for potatoes.
Cervantes has over eight years of digital communications management experience and previously worked on custom marketing campaigns with 9News in Denver, the Denver Broncos, Mile High United Way, BOLDERBoulder and Rolex. She is certified in Google Analytics, Google Adwords and SEO, and is a recent graduate of the Yale School of Management digital marketing program. In her free time, Cervantes is passionate about running and finding the perfect potato snack.