IPC Renews Bowl Game Sponsorship

Published online: Jan 01, 2018 Articles AP
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Source: The Seattle Times

The Idaho Potato Commission has renewed its sponsorship of the Famous Idaho Potato Bowl college football game for $450,000 annually.

The Capital Press reported in a story last week that the IPC agreed to a five-year extension. The commission has sponsored the game since 2011.

IPC president Frank Muir says a recent study by an independent group found the media value of the sponsorship at $13 million annually. He  says 2 million viewers watch the game, which that he says is essentially a four-hour infomercial about Idaho potatoes.

The IPC says the football conferences represented (Mountain West and Mid-American) in the bowl game include four of the five largest potato-consuming states in the country.

In this year’s game, held on Dec. 22, Wyoming defeated Central Michigan 37-14.