Syngenta is reinforcing its commitment to food safety through the Produce Marketing Association (PMA) Gold Circle Campaign for Food Safety. By participating in this campaign, Syngenta joins more than 300 fresh produce suppliers and buyers—from growers and distributors to retailers, foodservice operators and solutions providers.
“We are excited to partner with PMA and support its membership through participation in the Gold Circle Campaign,” says Lisa Moricle, Syngenta’s head of North America vegetable seeds marketing. “Participation in this and numerous other food safety initiatives around the world is just one example of our Good Growth Plan commitment to improve the sustainability of agriculture in action.”
The PMA, a global trade organization representing companies from every segment of the global fresh produce and floral supply chain, founded the Gold Circle Campaign to address the industry’s challenge of increasing food production with fewer resources, while bolstering confidence in the safety of fresh fruits and vegetables. In particular, the campaign funds critical research and education delivered by dozens of research-based organizations, including the Center for Produce Safety (CPS). CPS focuses on prevention research that provides real-world solutions applicable to the entire produce supply chain.