A new video from the Idaho Potato Commission (IPC) portrays a tour of the Idaho potato harvest for food bloggers and members of the foodservice industry. The IPC invited the writers to post the Idaho Potato Heart Badge on their blogs.
The video runs about nine minutes and was shot by Sara O’Donnell, who blogs as Average Betty.
“We are very proud of the longstanding relationships we have developed with some of the country’s leading food bloggers and many who are just starting out,” Don Odiorne, the IPC’s vice president of foodservice, said in a news release. “These talented women and men have helped us expand and increase our communication with consumers to help them [consumers] better understand what makes Idaho potatoes different from potatoes grown in other states.”
Odiorne has received two awards from food bloggers in the past seven months.
“The Mini Golden Pinecone was awarded to Don Odiorne to honor his support, enthusiasm and vision of what food bloggers are attempting to do with their blogging,” Patty Londre, founder of Camp Blogaway, said in a news release. Camp Blogaway is an annual retreat for food bloggers in Southern California’s San Bernardino Mountains.
Odiorne also received the Blogger’s Choice for All Participating Brands award at the 2015 Food and Wine Conference in Orlando, Fla. The commission has sponsored the event for three years.
Elements of the Idaho Potato Commission’s year-round efforts with food bloggers include:
- Hosting the Blogger Potato Harvest Experience, for which more than 50 food bloggers are invited to eastern Idaho;
- adding hundreds of recipes developed by food bloggers to the IPC’s recipe database;
- sponsorship of regional blogger events; and
- videos, including one by food blogger Coryanne Ettiene that demonstrated using leftover holiday mashed potatoes to make her mashed Idaho potato stuffing balls.
The partnerships give the commission the opportunity to engage with the bloggers’ followers on their social media channels.
Source: The Packer