Allied Rebrands Foodservice Line

Published online: Apr 24, 2015 Andy Nelson
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Allied Potato Inc. will introduce a new brand and packaging for its foodservice potatoes destined for fries at restaurants.

Chipperfresh branded potatoes, when fried, absorb less oil than other varieties, said Matt Hornbuckle, sales manager of Bakersfield, Calif.-based Allied Potato.

The potatoes also are a better fit than russets for fries because of their consistency, Hornbuckle said. Allied, which supplies chipping potatoes to Frito-Lay and other processing giants, has had a fresh-cut foodservice division for years, Hornbuckle said.

The company decided to change the name of its fresh brand for foodservice fries and chips and redesign packaging in an effort to raise the profile of its less well-known division, Hornbuckle said. “We’re trying to boost our fresh-cut sales.”

Allied will introduce the Chipperfresh brand in early May, Hornbuckle said. To support the rollout, Allied plans to be at the Produce Marketing Association’s annual foodservice show July 24-26 in Monterey, Calif.

The company won’t have a booth at the show, but it will supply french fries for a dish that will be served in one of the 20 food trucks PMA will have at the show, Hornbuckle said.

Allied sources year-round from California and Washington and ships throughout the U.S. and Canada and to other countries.

The company also ships traditional fresh-market potatoes including reds, yellows, russets, purples and creamers from California, Oregon and Washington.

 

Source: The Packer