Florenceville - Bristol, NB Canada - Food Innovation Online Corp., the company behind the leading potato industry portal PotatoPro.com, has announced the launch of its "PotatoPro Puts You on the Map" initiative.
This campaign kicks off with a series of innovative interactive mapping features, unveiled today in celebration of the International Day of Potato, observed worldwide using the hashtag #InternationalDayOfPotato.
The new mapping tools allow PotatoPro users to explore global potato industry statistics such as production volumes by country making complex data accessible, visual, and easy to understand. These features are designed to create transparency and support industry professionals, researchers, and anyone with an interest in the world’s third most important food crop.
Importantly, the information is not limited to national-level data. For several key potato-producing countries including the United States, Canada, China, India, and Australia much of the information is also available at the state or provincial level, offering a deeper, more localized view of the industry.
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Over the next months, PotatoPro will expand this mapping initiative with additional data layers, including:
- Potato imports and exports by country
- Production, import, and export of frozen potato products
- Import and export of dehydrated potato products
- Prices at farm gate and in retail
- Companies active in the potato industry, categorized by product type
Paul van Eijck, President and founder of Food Innovation Online Corp, elaborated on the vision: “Our 'PotatoPro Puts You on the Map' campaign begins with these powerful visual data tools, but it signifies much more. It’s about empowering every individual and business in the potato sector. We put you on the map not just with statistics, but by offering a platform where companies can list their business to gain global visibility. We put you on the map by providing timely news to keep you ahead of trends, and by highlighting global events so you can plan strategically. Ultimately, 'PotatoPro Puts You on the Map' is our commitment to helping our users become significant, well-informed players on the world stage.” He added, “Companies not yet included in the PotatoPro directories are invited to contact us to truly get on the map. We will gladly include their business information, location, and product types offered to the potato industry in our maps and databases, enhancing their global presence.”
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This launch marks the beginning of a broader rollout of new data-driven features planned for 2025, all aimed at strengthening PotatoPro’s role as the go-to global resource for the potato sector and solidifying its mission to empower industry participants.
For more information and to explore the new features, visit www.potatopro.com.