The USPB is pleased to make available for the U.S. potato industry's use the Nielsen Scantrack segment reports for Supermarkets ONLY for Q4 (Oct - Dec) 2011 Fresh UPC products, Chips, Dehy, Frozen, and Refrigerated potatoes.
SUMMARIES
In Q4 2011, all forms of potatoes increased pricing compared to the previous year. Fresh had the largest price increase (14.3 percent), which drove the overall dollar sales to increase 7.2 percent from the previous year. Chips and refrigerated potatoes also increased dollar sales from the previous year, 1.1 and 4.8 percent respectively. Refrigerated potatoes were the only form that increased pounds sold from the previous year, but only increased 0.7 percent. Dehydrated and frozen potatoes decreased dollar and pound sales; pounds were down a larger percentage than dollars.
When comparing the whole 52-week period ending December 24, 2011 to the previous year, all potato forms, except dehydrated, increased dollar sales. Fresh and refrigerated led the way with 10.0 and 7.2 percent increases in dollars, respectively. Fresh and refrigerated were the only forms to have a larger price change as a 52-week period, than just Q4.
Fresh potatoes recorded its fifth consecutive quarter of declining pound sales. However, the decrease in Q4 was at a smaller rate than the previous three quarters. Chips, dehydrated and frozen decreased pound sales at a higher rate than Q3 2011. Refrigerated potatoes increased pounds sold compared to the previous year consecutively over the last four quarters; however, growth has slowed with each quarter.
For more information on the Q4 2011 Nielsen Scantrack, or any other USPB market research work, contact USPB Vice President of Domestic Marketing Kathleen Triou at ktriou@uspotatoes.com or (303) 873-2312 (main) or (720) 225-0931 (efax).