Hortau, a provider of precision irrigation management services for agriculture, announces the appointment of Internet of Things industry expert Joseph Bradley as chairman of its board of directors.
Bradley is also the President of Business Ventures at Uptake, a predictive analytics platform provider that transforms data into measurable gains in productivity, cost savings and operational safety for the industrial sector. Previously, Bradley was the global head and chief business officer for IoT Works by HCL, and was the vice president of the Internet of Everything Practice for Cisco Consulting Services.
An evangelist for IoT technology, Bradley brings a wealth of experience and thought leadership to Hortau and its IoT platform for agriculture, having spent three decades in the communications, service provider, software and technology industries.
Hortau’s smart irrigation management platform reports to growers how crops are faring in real time—before stresses such as drought or lack of aeration can have a negative impact on a crop. This proprietary, plant-centric approach measures plant stress using soil tension, ensuring optimal crop growth and reducing water and energy consumption, as well as environmental impacts such as leaching.
Visit Hortau’s website for more information on the company’s proprietary irrigation management systems, simplified software and mobile apps.