Idahoan Foods Introduces New Innovations In Leading Product Line To Meet Additional Consumer Lifestyle And Value Needs

Published online: Jul 02, 2024 Articles
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Idaho Falls, Idaho -- As consumer demand for value sizes and dietary/lifestyle specific offerings increases, Idahoan Foods - the leading producer of quality, packaged potato products in the United States – is proud to expand its wide product portfolio to include Idahoan Buttery Homestyle Value Size 12 oz Mashed Potatoes, Idahoan Dairy-Free Buttery Homestyle Mashed Potatoes and Idahoan Reduced Sodium Buttery Homestyle Mashed Potatoes.

With the mission of Real Potatoes, Real Easy, Idahoan's leading product, Buttery Homestyle, was the perfect base to start from in an effort to connect with more potato-loving consumers wherever they are. The new innovations include:

  • For the first time ever, Idahoan Buttery Homestyle Mashed Potatoes are available in a 12-ounce value size resealable pouch. Made with 100 percent real Idaho potatoes and perfectly blended with real butter, you can make all 12 servings at once or make a smaller batch, reseal and save the rest for later!
  • Interest in plant-based foods continues to grow at a fast rate. In fact, 45 percent of plant-based consumers plan to increase purchase of these alternatives (1). For these consumers, Idahoan Dairy-Free Buttery Homestyle Mashed Potatoes (4 oz) will be high on their shopping lists as it offers the same great taste of the original Buttery Homestyle Mashed Potatoes, but with plant-based ingredients replacing the dairy ingredients.
  • Other consumers have expressed a desire to reduce sodium in their overall diets (2) and with Idahoan Reduced Sodium Buttery Homestyle Mashed Potatoes (4 oz), these consumers can enjoy all the convenience and flavor of Buttery Homestyle but now with 30 percent less sodium.

"At Idahoan Foods, we feel strongly that all potato lovers, regardless of circumstances, should have easy access to the quality and convenience of our Idahoan branded potato products," said Ryan Ellis, Vice President of Marketing at Idahoan Foods. "These new innovations are a way to make our brand easier to enjoy for more people. We are so proud to be invited to new tables across the country and have Idahoan a part of food celebrations and meal planning for more occasions and people."

To find Idahoan's newest products online or at a grocery store near you, visit www.idahoan.com.

(1) Five insights from McKinsey's 2022 US Dairy Consumer Survey reveal how dairy consumption is changing.

(2) The Demand for Low Sugar Foods, Low Sodium Foods and More—A Snapshot of Healthy Indulgence