Idaho Potato Lovers Display Contest Hits New Heights In Creativity

Published online: Jun 27, 2023 Articles
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With a 20 percent jump in entries received for this year’s Idaho Potato Lovers Display Contest, more retailers than ever lifted up spud sales as they competed for $150,000-plus in cash and prizes.

The 32nd annual retail display contest, sponsored by the Idaho Potato Commission, brings out the best in produce department creativity from coast to coast, says Ross Johnson, IPC vice president of retail and international. “We get display entries with everything from quirky potato characters to rustic farm scenes to elaborate hand-lettered posters,” says Johnson. “These displays help drive higher sales too: IPC research has found that test stores with secondary displays of Idaho russets deliver a nearly 10 times growth advantage, while comparison stores with no secondary display achieve an average category growth of only 2.5 percent.”

Everyone who participated in the 2023 IPC contest also was entered in a random sweepstake drawing for a six-day resort getaway for two at the oceanside Atlantis Paradise Island in The Bahamas. 

Retailers competed with other same-size stores in one of three categories: 1-5 cash registers, 6-9 cash registers, or 10+ cash registers. Within each store category, entrants were eligible to win these prizes:

1st place – $1,500

2nd place – $1,000

3rd place – $750

4th place – $500

5th place – $250

Honorable Mention – $100 (100 selected from remaining entries)

The Category Manager Match Program awarded equivalent prizes to corporate category managers for stores that qualified for a 1st through 5th place prize or the sweepstakes trip to Atlantis. All entrants received a free Brentwood stainless steel 4-slice toaster oven that can toast, broil and bake.

In-store displays were required to incorporate fresh Idaho® potatoes (bag, bulk or both) with a clear label showing the Idaho name and the “Grown in Idaho®” seal, along with a clearly marked Idaho® dehydrated potato product. The display also needed to use IPC 2023 special themed point-of-sale materials: two double-sided Idaho® Potato Lovers logo display signs, one large and two small double-sided signs showing an appetizing photo, and two inflatable Mylar Idaho® potato-branded balloons. Displays were required to be in the store’s produce section for at least one week between Feb. 1 and April 15, 2023.

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2023 Winners

1-5 Cash Registers

1st place
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Bobby Inman
B&T Food Fresh
Millen, GA

6-9 Cash Registers

1st place
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Jose Garcia
Sprouts Farmers Market
Santee, CA

10+ Cash Registers

1st place
Show Images »

Jason Schmick
Fresh Thyme Market
Apple Valley, MN

Military Winners

Military Sales Bands 1-3

1st place
White Sands

Military Sales Band 4

1st place
Cannon AFB

Military Sales Band 5

1st place
Smokey Point

Military Sales Bands 6-7

1st place
Fort Polk

Military Sales Bands 8-9

1st place
Tinker AFB

Military Sales Bands 10-14

1st place
Travis AFB