Case IH Set To Reshape Strip-Till Market Through Partnership With AGuru Machinery

Published online: May 20, 2023 Articles
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CNH Industrial, parent company to Case IH, has entered into an agreement with AGuru Machinery, a strip-tillage company based in Congerville, IL. With this relationship, Case IH incorporates a key partner to enhance and elevate its Strip-Till product offering with the most dependable, productive, and agronomically superior strip-till solutions to meet the growing demands of its customers.

“AGuru Machinery expands our capabilities within our strip-till portfolio and serves as a reminder that we are committed to advancing soil management technology, agronomically sustainable practices and the future of farming,” said Monte Weller, global product leader for crop production. “Strip-till is a game-changer for soil health, cost savings and yield productivity.”

As the industry grapples with opportunities for improved carbon management, labor resources and input costs, the growth and implementation of strip-tillage practices have shown to have tremendous upside for farmers working to improve soil health, reduce fuel usage and increase product application efficiency.

This partnership reinforces the Case IH mission to offer the most advanced agronomic solutions across its entire product portfolio to create a better growing environment and increase yield potential.

Years of research and development from AGuru Machinery have resulted in the creation of the best possible soil conditions for seed establishment, root growth and yield potential. Combining AGuru Machinery’s portfolio with agronomically superior equipment and solutions from Case IH and advanced technology through sister brand Raven Industries optimizes the potential for increased ROI and cost savings.

“This agreement will allow us to incorporate more options to serve our farmers more effectively and efficiently,” added Scott Harris, global brand president for Case IH. “The future of farming depends on ingenuity and creative solutions. At Case IH we’ve been solving these problems for over 180 years, and we are confident and proud to call AGuru Machinery a partner moving forward.”