Mahindra Launches New ROXOR

Published online: Nov 11, 2021 Articles, New Products
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Mahindra announces the launch of its new ROXOR off-road side-by-side available at select Mahindra dealerships. Production has already begun in its Auburn Hills, Mich., assembly plant, and product began shipping to dealers the first week of November.

“The ROXOR brand has built a passionate following with off-road enthusiasts and rural lifestyle customers. We are excited to bring this unique side-by-side back into the market,” says Viren Popli, president and CEO of Mahindra Ag North America and Mahindra Automotive North America. “We are redefining the side-by-side category with this strong and rugged machine. It is designed and built for reliability and performance that will exceed customer expectations.”

The new ROXOR maintains the core strength of a boxed steel frame, steel body, a Mahindra 2.5-liter turbo diesel engine, and its unmatched torque and towing power. The ROXOR is perfect for farmers, ranchers, outdoor enthusiasts and rural property owners who are tired of having to fix and replace light-duty, plastic-bodied side-by-sides.

“The fast-growing rural lifestyle segment presents a great opportunity for ROXOR,” says Rich Ansell, vice president of marketing for Mahindra Automotive North America. “The demand for the ROXOR with farmers and ranchers is strong due to the vehicle’s ability to take on the tough jobs around their property. They already know and like the Mahindra brand because of how successful we’ve been with our tractors, and we intend to build on this strong reputation for tough, easy-to-use products.”

“The Mahindra brand is synonymous with tough, and ROXOR further solidifies this position,” says Popli. “We are excited to create a new definition of side-by-side, one that matches our tractors for tough and handles any job with ease.” 
Click here to view the ROXOR base model spec sheet. Click here to view the ROXOR all-weather model spec sheet. 
For more information, visit www.roxoroffroad.com and follow ROXOR on social media via facebook.com/roxoroffroad and @roxoroffroad on Twitter and Instagram.