Duffin Promoted to Double L Brand President

Published online: Oct 28, 2021 Articles, Potato Equipment
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Double L Global has announced the promotion of Byron Duffin to brand president.

“Byron’s involvement with Double L has helped to rebuild and strengthen the Double L brand and company,” says Grant Flaharty, CEO of Double L. “He brings with him three core strengths: a deep background in our industry, strong manufacturing experience, and a great tenure in leading people.”

“Double L is seizing upon new opportunities to grow in scale and offerings,” says Duffin. “I look forward to adding value to our growth. My long tenure and experience in the industry will help guide our company as we move forward. Double L has a great team in place, and we are ready to contribute to the farmers and growers that depend upon us.”

Prior to Double L, Duffin was with Spudnik for 18 months. Duffin was the general manager for both STC Trailer (six years) and Cowboy Cordage (13 years). Duffin’s association with Double L also includes PEMCO, a Double L dealer, which he owned and operated.

Double L Global is a leading manufacturer of equipment serving the potato, nut and peanut industries. Double L designs and sells equipment to help growers go from planting to harvesting to storage easily and efficiently.

Double L is part of Idaho-based Snake River Holdings, a holding company focused on the large equipment sector. Through its companies, Snake River Holdings serves agricultural and industrial needs throughout the world and has approximately 200 employees.