To spread the love of potatoes across the country one mashed potato cup at a time, Idahoan Foods is embarking on a 'Mashed in America' tour, kicking off September 2021, and running through August 2022. Providing sports fans, concert goers and more with the world's first immersive mashed potato sampling experience, the Idahoan tour will include stops at NASCAR races, NFL events, NCAA football and basketball games, music festivals and grocery stores across the country.
Visitors will enjoy free samples of Idahoan's top products – Buttery Homestyle, Four Cheese and Loaded Baked Mashed Potatoes. Additionally, guests can participate in festive potato-themed experiences, including an interactive "Mash a Potato" arcade-style game and potato cornhole. They will also have the opportunity to take their followers along on the journey by capturing a shareable selfie as a "couch potato."
The 'Mashed in America' tour will be kicking off its spud-tastic adventure at the NASCAR Cook Out Southern 500 at Darlington Raceway in South Carolina on Sept. 4 and 5, with stops at additional NASCAR tracks, including Richmond International in Virginia on Sept. 10 and Bristol Motor Speedway in Tennessee on Sept.16. Other exciting tour stops throughout the year include the CMA Fest in Nashville, NFL and NCAA games and Musikfest in Pennsylvania.
"At Idahoan Foods, we're passionate about spreading our love of mashed potatoes," said Wes Myer, director of retail marketing for Idahoan. "When it comes to Idahoan products, tasting is believing! We're excited to invite both loyal customers and soon-to-be fans alike to enjoy free samples of Idahoan Mashed Potatoes during the Mashed in America tour."
Idahoan starts with 100 percent real Idaho potatoes from local growers, and then washes, peels, boils and mashes them like you would at home. After cooking each batch, they simply fresh-dry the mashed potatoes so they're ready for you to prepare in minutes.
The Mashed Potato Cups are ideal for those who want to enjoy the taste of Idahoan's best in an ultra-convenient pack. Serve them as a quick snack or even as a nourishing and tasty side dish for a meal!
Idahoan Foods is working with experiential agency Entertainment 3Sixty to produce the experience. For more information about the tour, visit www.idahoan.com/tour and follow Idahoan Foods on Facebook, Instagram and Twitter.