Source: Ceres Imaging
Ceres Imaging has used its expertise and work with growers and dealers to make several predictions regarding agricultural technology as we enter a new year. Among them are:
- Growers will embrace experimentation.
“Those who diversified were better equipped to respond to volatility in 2020. More large and small operations will incorporate deliberate experimentation into their long-term management strategy, with potential move from ad hoc trial and error to more systematic approaches toward incorporating new technology and different varietals.”
- Managers will prioritize irrigation efficiency.
“Growers, researchers and technology companies feel the pressure of increased regulation, and dry conditions will offer no relief. As ontinued shortages will increase drumbeat for legislation around water efficiency and groundwater management, the entire industry will need to focus more than ever on irrigation efficiency.”
- Agtech space to see more consolidation.
“Turmoil of the past year claimed a spate of small outfits. As the industry continues to mature, we'll see an ever-increasing concentration of market share by the remaining players—and that the accelerating product capabilities of the more established players will make market entry by brand new players that much harder.”
- Data-focused companies will emphasis usability.
“Many agriculture technology companies will shift their focus from technical innovation to improving the user experience. A move away from "data overload" to friendlier interfaces could help push some of the newer tools beyond tech-savvy early adopters and into the mainstream.”