FMC Corporation was recognized with top honors in the Best R&D Pipeline and Best Biological Product (Biostimulant) categories at the Crop Science Forum & Awards 2020.
The annual awards event, formerly Agrow’s Crop Science Awards & Forum, recognizes best-in- class scientific, technological and leadership initiatives in the global crop protection industry across 12 categories. Recipients are chosen from entries submitted from around the world and adjudicated by a distinguished judging panel.
“We are pleased that FMC’s world-class pipeline of proprietary insecticides, herbicides and fungicides, many featuring new modes of action, has been recognized with this prestigious award,” said Dr. Kathleen Shelton, FMC vice president and chief technology officer. “Our technology organization is focused on anticipating grower needs, translating those into potential market opportunities and then directing our research into developing new, sophisticated, sustainable products that address those opportunities.”
Best R&D Pipeline
FMC won the Best R&D Pipeline award. The Company's pipeline includes many new product innovations with new modes of action planned for launch over the next decade. For example, FMC is launching Isoflex™ active, the first new breakthrough herbicide mode of action in over 30 years. Isoflex active is scheduled for launch in early 2021 in Australia and will be launched in other countries in the coming years pending regulatory approvals. In addition to synthetic chemistries, the pipeline also boasts a growing portfolio of bioinsecticides, biofungicides, bionematicides and biostimulants.
Best New Biological Product (Biostimulant)
FMC won the Best New Biological Product (Biostimulant) category with its Accudo® biostimulant, a microbial innovation valued for enhancing yield gains greater than 15 percent. It enhances root development and has anti-fungal tolerance, delivering superior yield increases compared to competitive products. Accudo biostimulant also has a superior shelf life of two years compared to competitive biological crop protection products on the market.
Best New Marketing Program - Commended
FMC was commended by the judges for its marketing campaign using augmented reality for Talstar® insecticide in cotton applications. The campaign allowed the FMC Pakistan sales team to create an opportunity for farmers to visualize the deleterious effects of various crop pests on their cotton fields and then demonstrate the efficacy of Talstar insecticide in a powerful virtual format.