Potatoes are the official performance vegetable of the Rock ‘n’ Roll Marathon series for the second year in a row. Last year, runners heard the “Potatoes Fuel Performance” message. This year, runners are fueling with potatoes on-course at the largest Rock ‘n’ Roll races in Las Vegas, San Diego, Nashville and Washington, D.C.
November 2019 marked the big debut for potatoes on-course at the Las Vegas Rock ‘n’ Roll Marathon, the largest event in the series. For the three days leading up to the race, athletes and their supporters visited the Potatoes Fuel Performance booth in the Rock ‘n’ Roll Health & Fitness Expo. There, they learned about using potatoes as a performance fuel and shared their love for America’s favorite vegetable. Thousands of potato samples were distributed at the Expo, along with nutritional information and guidance on how to incorporate potatoes into an active lifestyle.
For the main event, potatoes broke ground and became the first real, fresh food to be provided to runners during a Rock ‘n’ Roll race. Stationed at the 10th mile on the Las Vegas Strip, the Potatoes USA team could not keep up with demand as runners streamed by to get their potatoes. Over 10,000 athletes fueled with boiled and salted potatoes to help them finish the race strong. The runners were excited to have a real food energy source on course.
As the official performance vegetable, potatoes were front and center for athletes from around the world. Between the runners, their families and their friends, the “Potatoes Fuel Performance” message made an impression on nearly 60,000 people throughout the four-day event. Potatoes will continue to fuel athletes on-course at three more Rock ‘n’ Roll Marathons in the coming months.
To further harness the growing appreciation and awareness of potatoes for athletic performance, athletes are joining Team Potato—a community of athletes of all levels who are dedicated to performing their best, both in their workouts and in everyday life. New members are eager to be a part of a supportive and informative athletic group. Team Potato offers irresistible perks to its members, like chances to win training opportunities and trips to Rock ’n’ Roll marathons. To join the growing community, visit www.teampotato.com.
The “Potatoes. Real Food. Real Performance.” movement continues to take hold as people see how they can benefit from the power of potatoes. Every day, more consumers around the world are learning about how potatoes can give them the energy to perform their best. Between the Rock ‘n’ Roll Marathon Series partnership and Team Potato, the band of advocates of potatoes for performance is growing. The word is quickly spreading about how nutrient-dense potatoes are a top choice for fueling an active lifestyle.
Industry members are encouraged to get involved and help spread the word about the performance benefits of potatoes. Visit growers.potatoesusa.com to get the tools you need to help amplify the message, including information on how to sponsor or host a local event.
Contact jill@potatoesusa.com for additional information or support.