Swiss Rösti Launches New Brand of Potatoes

Published online: Jul 11, 2019 Articles
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U.S.-based Swiss Rösti, a start-up company based in Portland, Ore. (https://swissrosti.com/) is announcing the nationwide introduction of a new three-item line of frozen Crispy Filled Potato products under its Rösti brand. This new product line is truly an original and authentic cultural food that until now has never been available to the U.S. market.

Swiss Rösti partnered with Oregon State University’s Food Innovation Center on the development of the Rösti product line, creating an innovative new potato-based product offering.

They worked intimately with Sarah Masoni, the FIC director of product and process development and one of the country’s most respected R&D professionals.

The Rösti products are not only unique, but they offer consumers a delicious, convenient, versatile and healthy way to eat flavorful filled potatoes, according to the release.

“We are launching Swiss Rösti as a first to market, crispy, hand-held filled potato that can be dressed-up, or dressed down for everyone to enjoy!” said Steve Caldwell, President and Co-Founder of Swiss Rösti with his wife Lory.

The Rösti R&D team developed three flavors for the initial U.S. market launch.