New Product: Farmwave AI Subscriber Model

Published online: Jun 10, 2019 New Products
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Craig Ganssle, founder and CEO of Farmwave, never thought he’d be working on software in agriculture. In 1995, Ganssle set out for a career in the United States Marines. But a medical discharge in 2001 for heart problems meant he had to find a different path.

“What I loved about the Marines was that we did one thing and we did it really well,” says Ganssle. “We solved problems. We did it with few resources, sometimes little support, but we always accomplished the mission.”

That Marine mentality is what has always been at the forefront of Farmwave. The company is not here to show farmers how to farm; they already know that. Farmwave began as a moonshot to solve complex problems using advanced technology to build a single decision-based platform that would add value, produce accurate results, and solve complex problems in agriculture. Farmwave’s mission is to transform the world’s agricultural information into AI data models that power decision-making and preserve the future of farming. 

While Farmwave will continue to work with large organizations, cooperatives and other agriculture technology companies to bring their patent-pending C.O.R.E (cloud optimized recognition engine), to their own tech and customers, Farmwave recently opened to the rest of the world. Over the course of six years of building, tearing down, starting over, and building again, Farmwave has received countless requests and direct messages on its website and Twitter to gain access to its library of curated and cataloged data. Farmwave opens access to that C.O.R.E to empower small-holder growers around the world.

“It’s about leveling the playing field with data and democratizing agriculture technology on a global scale,” says Chris Chan, chief operating officer at Farmwave.

Farmwave already has a massive backlog of features to be added, integrations to build, and crop AI models to test with its respective disease and pest identification and diagnosis. In addition, there are more counting and yield prediction models coming for citrus, wheat, soybeans, wine grapes, cotton, tomatoes and more.

“If you know anything about AI, you know the data is as crucial as the models themselves,” says Farmwave chief technology officer Charlie Bassham. “We have worked with various universities and research facilities around the world to collaborate on data and validate our image library for accuracy. There’s no room for error when it comes to food.”

Farmwave has a long way to go in its attempt to become the standard in AI image recognition for agriculture, but the company believes it is in the lead. Other companies in this same space have typically relied on image data from sources like ImageNet or other crowd-sourced data sets. 

“The problem with crowd-sourced models is it can introduce too many biases into the system,” says Ganssle. “If the data the algorithms learn from do not reflect the real world, the results will not be accurate. If the next step of the automated decision in farming is what to do about a problem in the field, your diagnosis had better be right. The hard things we can do right now. The impossible takes a little longer.”

Farmwave has been recognized as a leader in this technological space for agriculture and has been featured in places like Harvard Business Review, Popular Mechanics, TechCrunch, Forbes, and Wired, to name a few.

Thos interested can visit to sign up and give Farmwave a try. From there, users can build simple private field reports that will become feature-rich in the coming months. Public reports can be created to share information with others, ask questions or seek advice. Farmwave’s cost is on a per- user-per-month basis, with options for dedicated versions of Farmwave and API integrations into existing platforms as a value-added tool.

“So much more is coming to Farmwave,” says Ganssle, “Our hope is that farmers from all over the world will provide feedback so we can truly build it for them.”

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