Vestaron Appoints Mitchell as Marketing Director

Sherry Mitchell provides extensive crop protection strategic experience to Vestaron as it develops its peptide-based brands for crop and ornamental ma

Published online: Jan 23, 2019 Articles, Insecticide, New Products
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Vestaron, a company dedicated to improving the safety, efficacy and sustainability of crop protection through migration from chemical pesticides to biologic peptides, announces the appointment of Sherry Mitchell as its director of marketing. 

Mitchell most recently was North America director of communications for Nufarm Americas, a developer and marketer of crop protection and enhancement products, for its agriculture and turf segments. She also has strong brand and creative experience in other fields including creative agencies and educational institutions. 

“Vestaron’s commitment and unique approach to crop protection is inspiring,” says Mitchell. “It is with great enthusiasm that I join the team to share with growers the exceptional biocontrol solutions the company offers.”

Vestaron last year brought to market Spear-T, its first bioinsecticide for control of the top four major greenhouse pests: thrips, aphids, whiteflies and mites. In late 2018, Vestaron announced EPA approval of its second product in the Spear family, Spear-LEP, for control of lepidopteron pests for fruits, vegetables and other speciality field crops. 

Vestaron expects to continue to expand this first family of products and has multiple additional families of bioinsecticides in development. Vestaron’s peptide- based products are able to match the efficacy of traditional synthetic insecticides while having the safety and sustainability profile of biologics. 

“Sherry is charged with shaping and promoting our current and future branded products, as well as the stature of our corporation,” says Vestaron CEO Anna Rath. “In Sherry, we are pleased to have aboard our team such an outstanding and experienced professional for our mission.”