AMVAC Chemical Corporation announces the launch of its new customer-facing website, www.amvac-chemical.com. The website design includes a robust search function for agricultural and environmental protection products, retailers and field representatives, and marketing and sales campaigns and product promotions.
“With more than 50 percent of traffic coming from mobile devices, we wanted a better user experience for our retailers, farmers and other professionals who rely on our products,” says Neil DeStefano, AMVAC’s director of portfolio and marketing/ecommunication management. “The design ensures an equally user-friendly experience on laptops, tablets and mobile devices, while featuring our expanding portfolio of products, delivery systems and services.”
Market pages for agriculture, pest and vector control, turf and application technology provide product information, how to purchase products, news and promotions. Product search functions are specifically tailored to each market, which allows users to find products by region and category or by crop and insect. Product pages also feature access to labels, photos, videos and other instructional materials.
Additional enhancements include “Find a Retailer” and “Find a Field Rep” capabilities, which generate quick links to local contact information. The new website also provides accessibility to AMVAC’s global operating entity websites: AMVAC Mexico, AMVAC Latin America, AgriCenter, OHP, Envance and its parent company, American Vanguard.
