Source: The Packer
Promoting gold potatoes could grow the entire potato category, says John Pope, vice president of sales and marketing for Houston-based Mountain King Potatoes.
“We’re trying to improve category profitability by promoting gold potatoes,” says Pope. “Gold potatoes right now comprise about 15 percent of the category; we feel if we could push it up to 50 percent of the sales, it is going to grow whole commodity category about 29 percent.”
Pope also notes that yellow potatoes are trending up in sales in 5-, 3- and 1.5-pound bags.
“Customers pay more for yellows,” he says. “We’d like to see them displayed more and promoted more.”
Mountain King is running a “Go for the Gold” retail selling contest looking for the highest year-over- year increase for retail gold potato sales.
Mountain King also is highlighting its medley pack of baby gold and baby red potatoes in 1.5-pound bags, in addition to promoting Butter Russet and Butter Red potatoes.
Andre Rohrman, sales representative for Mountain King Potatoes, with Cary Hoffman, president of Mountain King and John Pope, vice president of sales and marketing, with the Houston based company. (The Packer)