Ostara Reaches Agreement with Taurus to Market Products in Canada

Published online: Aug 22, 2018 Articles, Fertilizer, New Products
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 Ostara Nutrient Recovery Technologies announces a long-term exclusive distribution agreement with Taurus Agronomic Marketing to market and sell Ostara’s Crystal Green phosphate fertilizer and forthcoming technologies in western Canada and Ontario, providing growers with a crop nutrition solution that is high-performing, sustainable and environmentally responsible. 

Crystal Green is sustainably produced by Ostara and is the first continuous-release fertilizer to provide Root Activated™ phosphorus; Crystal Green’s unique mode of action releases phosphorus, nitrogen and magnesium, but only in response to organic acids produced by growing roots. This ensures that phosphorus is consistently provided to the crop and available for uptake when the plant needs it, which reduces the environmental impact caused by excessive nutrients that may leach and run off into adjacent waterways.

“It is more important than ever before to help connect our progressive growers to technologies that not only allow them to be more successful in crop production, but also help them to do it in a fashion that is better for their land and the long-term sustainability of the earth,” says Craig Davidson, president of Taurus Agricultural Marketing. “We are happy to have found Crystal Green to satisfy the higher percentage of growers looking to engage at this level.” 

Taurus Agronomic Marketing has trialed Crystal Green over the past two growing seasons to review its agronomic performance and to examine its impact on reducing the effects of non-point source pollution from agriculture. Davidson says Taurus has been very impressed with the performance, as well as the science behind Crystal Green, which allows growers to take advantage of Crystal Green’s unique mode of action to increase the amount of phosphorus taken in by plant roots, thus reducing the phosphorus load going into Canada’s streams, rivers and lakes.  

“Taurus is a thought leader in Canadian agriculture, and Ostara is forging the path in resource recovery and reuse while at the same time providing the ag market with a product that can help eliminate phosphorus tie-up, leaching and runoff,” says Molly Biedenfeld, vice president for nutrient market development and sales at Ostara. “We have a strong agronomic, environmental and sustainability advantage, and Taurus is a natural partner to help us reach Canadian growers.” 

“We are very excited to partner with Taurus to provide Ostara’s leadership in crop nutrition technology to their network of advanced growers,” says Dan Parmar, president & CEO of Ostara. “Our relationship will provide Canadian growers with an option to implement a high-performing nutrient management program. And we are very pleased to offer the added benefit of providing an environmental solution that helps protect our precious natural resources.”