Mahindra North America heads into a new era with its utility vehicle business after launching 24 new models at its national dealer meeting in Indianapolis earlier this month. Unveiling its first utility vehicles in 2015, Mahindra is now the fastest-growing brand in the utility vehicle category. Along with new styling comes a rebranding of the utility vehicle product line as the Mahindra Retriever, to create a strong identity in the industry for these off-road vehicles.
“The new lineup of Mahindra Retrievers was well-received at our national dealer meeting, and we are excited to bring them to market beginning in late 2017,” says Cleo Franklin, Mahindra North America’s chief marketing officer and vice president of strategic planning. “We have built on the strong foundation of the current Mahindra utility vehicles, adding higher-horsepower engines and unmatched comfort to a solid workhorse vehicle. The result is a work-ready, family-approved machine to help our customers get their work done in comfort.”
Retriever Rebrand
To better differentiate the utility vehicle and connect with its customer base, Mahindra rebranded its utility vehicle product line as the Mahindra Retriever. This brand name was selected through extensive market research of UTV owners and prospective buyers. Known for its reliability and strength, combined with a comfortable ride, the Retriever is the ultimate work utility vehicle for rural lifestylers and property owners.
“We’re tremendously excited to reveal this new line of utility vehicles, now known as Retriever. Known for being reliable, trustworthy and loyal, these machines are built to do the work of rural America,” says Matt Glendon, director of utility vehicles at Mahindra North America. “The UTV market continues to show promise for the Mahindra brand and will remain a key growth segment for our business.”
Retriever Styling
The Retriever comes in single-row, crew and long-bed models in both gas and diesel powertrains. The vehicles are available in red, green and Realtree AP camouflage with standard or industry-exclusive Flexhauler cargo boxes. While all the work capabilities of past Mahindra utility vehicles remain, there are several styling enhancements made in the new Retriever models:
- New dash with 4.3-inch digital gauge
- Automotive style LED headlights
- Front brushguard with bull bar
- Deluxe bucket-style seating
- Redesigned steering wheel and shifter knob
- New wheel design
Different Name, Same Dependability
The new Retriever utility vehicles started being sold in the U.S. and Canada in November 2017. All Mahindra utility vehicles are backed by a three-year powertrain warranty. Even though the name is changing, the Mahindra Retriever still offers the rugged, work-ready features of previous models:
- 1,200-pound hauling capacity
- 2,100-pound towing capacity
- 12 inches of ground clearance
- 19 inches of cab entry space
- Standard electric cargo box dump
- Standard front and rear receiver hitches
For more information about the new Mahindra Retriever utility vehicles, go to www.comingsoon.mahindrausa.com/.