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Potatoes USA has developed a variety of in-store display merchandise to elevate potato promotions for retailers throughout the U.S. These banners highlight the versatility and convenience of potatoes. The elegantly designed displays showcase mouthwatering potato dishes on a slate background and utilize an eye-catching, potato-themed font. This unique typeface will be used to engage retailers and connect with consumers throughout the campaign. The design also highlights a “U.S. Grown” seal, which has been trending as more and more retailers are promoting local and U.S. produce.
Research from Nielsen Perishables Group FreshFacts in 2016 shows that consumer basket sizes are, on average, nearly two times larger when fresh potatoes are in the basket and nearly 2.2 times larger with frozen potatoes included—the highest of all adjacent produce categories. This makes potatoes the No. 1 vegetable in weekly volume sales per store. Potatoes USA is committed to helping retailers increase their bottom lines with strategic produce selections, store placement and in-store promotions.
These designs are now available to retailers nationwide to be displayed in strategic, high-traffic areas of the produce department to increase potato demand, sales and volume.
For more information, contact Ross Johnson at ross@potatoesusa.com.
