BASF, Proagrica Offer Farm Management Interface

Published online: Aug 26, 2017 Articles
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BASF and Proagrica have signed a development and operation agreement to bring one of the first farm management system interfaces to market. Growers will benefit, as they will be able to connect BASF’s digital offer Maglis with different digital farming applications, including their preferred farm management system. Proagrica’s integration and connectivity solutions and expertise guarantee that the data shared between Maglis and growers is efficiently transferred and protected.

The first farm data management system to be integrated with Maglis through the new interface will be the Canadian “Compass Grower,” providing information that supports insights from Maglis Crop Plan and Maglis Sustainability Assessment. Maglis Crop Plan offers a convenient and efficient way for growers to monitor and manage their crops. Maglis Sustainability Assessment demonstrates the impact of different agricultural practices on sustainability factors, such as business profitability, soil health and biodiversity. A pilot is under way in preparation for the commercial launch in Canada.

“Digital tools are transforming agriculture,” says Rainer Preuss, vice president of global strategy and portfolio management at BASF’s crop protection division. “BASF is playing an active role in the digital transformation of the industry and is constantly evaluating where and how to engage further. With collaborations like this, we want to provide our customers with agronomic insights and recommendations from digital solutions that enable better decision-making and more precise farming.”

“Efficiently connecting and integrating diverse data sources in the agricultural supply chain is one of the biggest barriers to leveraging the benefits of precision agriculture,” says Alistair Knott, Proagrica’s precision agriculture development director. “However, just connecting systems is not the sole issue. Cleansing and transforming the data and homogenizing it into a common data model is fundamental. This ensures that the data is both accurately represented and can be used to help farmers and their cropping and livestock advisors make better, evidence-based decisions.”

Through its F4F Agriculture business unit, Proagrica’s data connectivity and integration expertise allows businesses to focus on creating value for partners and growers, while F4F’s proven global data platform provides trusted, efficient access to data from any source, ensuring scalable access to BASF’s Maglis system.

Over time, the interface will be broadened to integrate with additional farm management systems and will be available in different regions.

For further information on Maglis, visit