Lamb Weston recently introduced Grown In Idaho, a new brand of frozen fries and potato products cut with the skin on and made from 100 percent real Idaho potatoes.
“Everyone knows the best potatoes come from Idaho, so it was a natural fit to call out Idaho in our new product line,” says Matt Cardon, senior brand manager at Lamb Weston. “Consumers can now enjoy superior frozen fries that deliver the taste and quality of fresh Idaho potatoes.”
Grown In Idaho products will be sold throughout the U.S. at most major retail outlets. Each 28-ounce bag is packaged with Grown In Idaho’s signature 100 percent real Idaho potatoes.
As a premium frozen potato brand, Grown In Idaho is priced competitively with other leading national brands. The product lineup includes seven new frozen potato options:
- Crispy Potato Puffs
- Super Crispy Crinkle Cut Fries
- Hand Cut Style Fries
- Thick Cut Hash Browns
- Super Crispy Steak Cut Fries
- Crispy Hash Brown Dices
- Super Crispy Shoestring Fries
“After extensive consumer research, we found people are craving a simple yet balanced everyday meal solution they can feel good about,” says Cardon. “New Grown In Idaho frozen fries offer an easy and delicious component. Consumers will love that our potatoes can go straight from the freezer to the oven while remaining super-crispy on the outside and soft and tender on the inside. They are great when served alongside America’s favorite foods.”
The Grown In Idaho launch will be complemented with a robust national marketing, social media and advertising campaign to educate and excite consumers about the new brand and products.
Source: PotatoPro