What Happens in Vegas

Get ready for Potato Expo 2016

Published in the November 2015 Issue Published online: Nov 16, 2015 Randy Hardy, NPC President
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The best trade show experience for everyone from potato newcomers to lifelong veterans returns to Las Vegas Jan. 12-14! Potato Expo 2016 will feature dynamic speakers, frequent networking opportunities, and the latest technology for the industry. Join us to find out what’s trending among more than 2,000 growers, suppliers and experts at the largest conference and trade show for the potato industry held in North America.

The Expo has established itself as the place to find potato growers, industry representatives, shippers and processors in one place. Every aspect of the potato industry is covered, and the focus is not just domestic. Many attendees also come from Europe, Canada, South America and Japan to help shed light on global opportunities.

Of the people who last attended Potato Expo, nearly 30 percent were first-time attendees, and more than 40 percent were president and/or CEO of their respective operations. The 2015 attendee survey also showed that 35 percent grow for the fresh market, with seed producers placing second at 20 percent. With such a large number of decision-makers in attendance, combined with the new faces that are moving the industry, the Expo represents the ideal way to plan for the future and make new relationships to keep business going strong.

Attendees frequently say that what is learned at Potato Expo can’t be found in a magazine or a webinar. This is the biggest industry event many will attend in their careers as growers, and the Expo itself is frequently elbow-to-elbow traffic. Industry-leading companies with expertise in crop protection, irrigation, packaging and handling will all be on hand to display state-of-the-art technology to help boost yield, teach new strategies on how to market potatoes, and increase growers’ insight on consumer demands and preferences.

As an added bonus to the networking and learning opportunities, there is Las Vegas itself! One of the most popular cities for the Expo, Vegas offers VIP experiences such as a tour of Siegfried & Roy’s Dolphin Habitat. On Wednesday night, the grand ballroom will feature the aerial acrobat show Le Cirque des Pommes de Terre, where acrobatic dancers will entertain while you relax and network. Join your colleagues at this modern circus with magical music, food, drinks and performance art.

The Expo is ready to start your 2016 with the premier networking and education experience, one that attendees look forward to each year. We invite you to meet with us at Potato Expo 2016 to create new connections, cultivate business, identify trends and find solutions. Learn more at  www.potato-expo.com.