When I started at the IPC 12 years ago, there were few opportunities for industry members to learn about the IPC’s activities. It hasn’t been that way for several years, as we’ve implemented a variety of communication tools the industry can use to find out what’s going on:
Meetings
IGSA Annual Meeting
At this important meeting, the IPC hosts a breakfast for all attendees, and I share the new marketing plan for the upcoming year for the first time as well as debut the national television commercial.
Whistle Stop Tours
For those who aren’t able to attend the IGSA meeting, the IPC holds a Whistle Stop Tour in Idaho Falls in November. We host a lunch and a dinner meeting all industry members are invited to attend. Our foodservice and retail divisions also host Whistle Stop Tours in eastern Idaho to share details about their programs that are specifically targeted to grocery store chains and foodservice operators.
Industry-Focused News Sources
The Pulse
This email alert is distributed several times a week to industry members and contains updates on University of Idaho crop reports, interesting potato stories in the news, IPC press releases and government relations.
The Edge
This quarterly e-newsletter will provide industry members with updates on current marketing programs.
Website
This summer the IPC made significant improvements to its website and added a special landing page for the industry. This section contains research articles, acreage reports, local contact information and updates on marketing programs.
Direct-to-Consumer Communication Tater Talk
This monthly newsletter to consumers provides information on promotions, offers unique seasonal recipes and spotlights important IPC partnerships.
Social Media
The IPC’s Facebook, Twitter, Pinterest and YouTube pages capture more followers every day due to consistently new and engaging content.