The 2014 Year in Review edition of the “FreshFacts on Retail” report is now available. The report, which annually examines overall retail trends in produce from the prior year, now features insights into performance and consumer data for fresh produce.
The “FreshFacts on Retail” report, produced in partnership with the Nielsen Perishables Group and sponsored by Del Monte Fresh Produce, is released quarterly by United Fresh, concluding each year with the Year in Review edition. Each report measures retail price and sales trends for the top 10 fruit and vegetable commodities, as well as value-added, organic and other produce categories. New features, which will appear throughout 2015 in the quarterly editions, include the addition of consumer behavior measures such as household penetration and basket size, seasonal rotation of spotlight categories, and insights to help readers understand the produce buying behavior of specific generations.
“United Fresh’s Retail-Foodservice Board worked together to enhance data and presentation of content within the ‘FreshFacts on Retail’ report, adding greater value to the publication,” said Jeff Oberman, vice president of trade relations and Retail-Foodservice Board staff liaison at United Fresh. “We look forward to the coming year’s reporting that will feature increased category spotlights, deep dives into generational data, and insights on produce’s impact across channels and the total store.”
Highlights of the “Year in Review” report include:
- A look at U.S. household spending on fresh foods vs. center store
- Price and volume trends for the Top 10 Fruit & Vegetable Commodities for 2014 vs. 2013
- Category spotlights on avocados, grapes and tomatoes, as well as organic produce
- Analysis of the value-added fruit and vegetable categories
- Generational spotlight on the produce purchasing habits of millennials
The complete “FreshFacts on Retail” report can be downloaded free of charge for all United Fresh members ($50 for non-members) by clicking here. If you have questions, contact Jeff Oberman at (831) 600-8922. For questions about specific data contained in the report, please contact Cara Ammon at Nielsen Perishables Group at (773) 769-3550.