Recent growth at Southwind Farms in Heyburn, Idaho, should make it the nation's second largest supplier of fingerling potatoes this season. Nonetheless, fingerlings have a niche market and would be impractical to ship through traditional means.
So the partners who own Southwind have adopted a unique sales strategy. They sell their fingerlings directly to Wada Farms Marketing Group, Potandon Produce, Wilcox Fresh and Sun-Glo of Idaho, who stick a few pallets of the specialty spuds in with customers' Russet shipments.
SOURCE: Capital Press