Published online: Aug 13, 2009
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Since 2002, WPVGA has launched annual nine month direct mail sweepstakes campaigns designed to better inform produce buyers about the advantages of purchasing from Wisconsin potato shippers. At the end of each campaign, one lucky produce buyer is awarded the grand prize-a custom-painted Harley-Davidson Sportster 883. 
The winner of the new Harley-Davidson "Spudster" is Ronald "Don" Parsons from Associated Grocers-South, Inc., located in Birmingham, Ala. Parsons is a customer of Okray Family Farms, a 90-year-old family-owned business noted as an American Vegetable Grower Top 100 Grower. Located in Plover, Wis, Okray farm harvests over 2,200 acres of potatoes, including Healthy Grown potatoes, annually..        
The Sportster was "transformed" into the "Spudster" with a custom paint job-by Sam Fonte, of Paint N Art in Wittenberg, Wis-featuring the new campaign signature Potatoes Goodness Unearthed developed by the United States Potato Board. Fonte, who owns three Harleys and was raised on a Wisconsin farm, thinks pairing Wisconsin potatoes and Harleys is "perfect. Harley-Davidson is over a century old and potatoes have been on the table since day one in this state. They're both American-and Wisconsin-icons."