U.S. exports of frozen potato products to all markets grew 11 percen% by volume and 16 percent by value for the first quarter (July–September) of MY2012/13. However, the volume of exports to the United States Potato Board (USPB) target markets increased 18 percent, while declining 7 percent to the rest of the world. Notable increases were seen in the Philippines 76 percent, Indonesia 37, Japan 23, Mexico 43, South Korea 50 and Malaysia 26 percent. U.S. market share increased in the Philippines from 53 to 79 percent, in Japan from 75 to 79 percent and in Malaysia from 55 to 57 percent.
It is important to note exports during this period were greatly impacted by prices established from the 2011 harvest when the EU and other suppliers had an abundance of product, but the U.S. was tight on product and high on price. However, in many of the USPB target markets where the USPB programs, including the “Why Buy U.S.” program, were being implemented, overall demand increased and the U.S. was able to increase exports and maintain or expand market share.
For more information, visit the USPB’s Frozen Potato Products web page.