The Northland Potato Growers Association, in partnership with Ten Acre Marketing, was recently recognized at the Region 3 Best of NAMA awards in Des Moines, IA.
Regional Best of NAMA (National Agri-Marketing Association) Awards – a big deal in agri-marketing. Think of it as the Oscars for those who eat, sleep, and breathe agricultural marketing. Companies and agencies enter in their best work, and it is voted on by their peers. First place and merit awards are then eligible to move onto the national level, and all the winners will be announced at the National Conference in Kansas City on April 24, 2024.
Merits were awarded to Ten Acre Marketing for their Northland Potato Growers Association work submitted in the following categories:
- Advertising Campaign Directed to Consumers for the “Potat-oh-yeah” advertising campaign. This integrated advertising effort celebrated the unique taste of local potatoes, utilizing the regional vernacular "Oh Yeah" to resonate with the North Dakota/Minnesota community. With vibrant visuals like potatoes on an ice cream cone and a comprehensive strategy spanning out-of-home ads, digital platforms, and the enlistment of Food Network's Molly Yeh, the campaign aimed to elevate the potato's profile and stimulate market demand to influence the supply chain positively.
- Corporate Branding for the revitalized Northland Potato Growers Association logo and brand work. The rebrand introduced a fresh name, wordmark and logo, incorporating elements that nod to the Nordic heritage of many growers and the region's cooler temperatures, such as an edgier font and a red "N" with a carrot arrow pointing north. This new identity aimed to increase participation among younger growers, enhance the association's visibility at industry events, and ensure brand consistency across grower outreach materials.
Both of these projects were funded by the Specialty Crop Block Grant.