Bayer to Sell Liberty Brands

Published online: May 09, 2017 Herbicide
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In order to win antitrust approval for its $66 billion acquisition of Monsanto, Bayer said yesterday it has agreed to sell its Liberty-branded agro-chemicals and Liberty Link trait technology.

The announcement comes after South Africa’s Competition Commission weighed in over the weekend, asking for about $2.5 billion in asset sales.

“Bayer has agreed to these conditions and is evaluating how best to execute the imposed divestiture,” the German group said in its statement.

While South Africa is a relatively small market for the two global agribusinesses, the move marks the first time Bayer publicly acknowledged it has to sell the Liberty brands and traits, which compete with Monsanto’s Roundup and Roundup Ready seed. The announcement also comes before other large countries have made statements about the potential for required divestitures.

The planned divestitures are expected to be required by anti-trust regulators in larger markets, such as the U.S. and the European Union, where an application for approval has yet to be made. At this time, however, neither has made a formal request.

“Bayer will continue working with regulators globally with a view to receiving approval of the proposed transaction by the end of 2017,” the company said in a statement.

At the company’s annual shareholder meeting in late April, CEO Werner Bauman said that “through the transaction, we intend to create substantial additional value in the long term.”

In terms of business, 2016 was another record year for Bayer, Baumann said, adding that “both sales and adjusted EBITDA were higher than ever before.”

“The market environment for the agriculture business (CropScience) remained weak last year, primarily in Latin America,” the company said in a release on its corporate website. “Sales nonetheless held steady year-on-year at €9.9 billion ($10.8 billion). The decline in Latin America was compensated for by gains in the other regions. Sales of the Animal Health business advanced by 4.8 percent to €1.5 billion ($1.63 billion).”

 

Source: Agri-Pulse