Farm Market iD, a Telematch, Inc. company, announced the release of its updated farm and land database, which now covers harvest year 2014.
With this update, FMiD’s proprietary fact-based (not survey or modeled) database now contains detailed information on over 402 million planted production acres comprised from over 24 million geospatial land units. The land and production detail is connected to over 1.9 million active individuals farming over 1.4 million farms and generating $197 billion gross farm income in harvest year 2014.
Key highlights of this year’s update:
- Expanded geospatial data capabilities providing aggregated watershed boundaries at the HUC8 (Hydrologic Unit Code) level
- FMiD unique land attributed with the most recent NOAA severe weather data inventory
- The ability to identify unique land and crop combinations with the NRCS Soil Survey Geographic (SURRGO) database
- A new and improved California file reporting on all 58 counties in the state covering over 120 crops and crop groups.
In addition, Farm Market iD has expanded its email marketing database to over 1 million validated email records for email append/acquisition campaigns. Expanded services also now offer online ad targeting capabilities through Oracle BlueKai.