The United Fresh Produce Association formally announced in January its new logo and redesigned website, www.unitedfresh.org.
“January is symbolically a time of fresh starts,” said United Fresh president and CEO Tom Stenzel. “As we move into the New Year, this transition comes with a new look for our association and a new userfriendly website designed to align with our mission of providing the resources and expertise companies need to succeed.”
The new brand aims to elevate the association’s mission to build a stronger connection across the United Fresh supply chain encompassing grower-shippers, fresh-cut processors, wholesalerdistributors, retail-foodservice operators, floral, and industry service providers. This is expressed visually within the modern element—the halos—paired with a traditional type treatment representing the Association’s history of over a century of dedication to the produce industry.
The website carries over the new design from the logo and offers streamlined navigation, improved user functionality, enhanced search features and a robust publications library. The goal of the site is to give the user a cohesive view of the produce industry, highlighting news and events, association commentary and a spotlight on industry achievements.