AG's Appetite for Mobile Info Grows

Published in the February 2013 Issue Published online: Feb 18, 2013
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GREENSBORO, N.C.-Agriculture is no ordinary business. People in other industries may spend their days in front of a computer, but not the folks who make their living from the soil. That's what makes the latest innovations in mobile technology particularly suited to this traditional profession.

Studies show that ag professionals in general have a stronger-than-average appetite for mobile devices. In a recent Successful Farming survey, 94 percent of respondents said they had a cell phone-11 percent more than the general public.

In keeping with the trend, ag companies are upping their mobile offerings to provide more resources. Syngenta recently re-launched the mobile version of its FarmAssist ( website to provide a better user experience that allows visitors to navigate through information more easily.

Like the website, the mobile version is a one-stop resource offering timely agricultural news and ag market commentary, local weather, product information and labels, agricultural commodity prices, crop yield, planting calculators and more. 

To access the mobile version of, go to on a mobile device.