Published online: Jan 04, 2013 Potato Harvesting, Potato Equipment
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Bayer CropScience is sponsoring an industry luncheon prior to the Potato Expo, designed to help attendees leverage social media tools to help grow their agribusinesses.


This special session will be held Jan. 9 in the Milano 7 Room at Caesar's Palace in Las Vegas, Nev., from 11:30 a.m.-1 p.m.

Learn how social media can be leveraged to better connect with employees, elected and government officials, influencers and your customers to develop networking opportunities, and ultimately enhance the growth of your business. Engage with grower leaders from within the potato and horticulture industry as they share real-life success stories of how social media has benefitted their businesses. Learn about existing social media channels and how they can work for you.

Expert panelists include Leah Brakke, Marketing & Communication Specialist, Black Gold Farms; Jeff VanderWerff, Fruit & Grain Farmer and Vice President, AgChat Foundation; Randy Shell, VP of Marketing & New Business Development, RPE Produce.


Registration is free, and is open to Potato Expo attendees. Registration ends when filled (limit 100 registrants). RSVP by visiting, emailing Gail Hotz at or phone (262) 563-5124.