We Grow `Em Big Here

The Great Big Idaho Potato is coming to town

Published in the January 2012 Issue Published online: Jan 23, 2012 Frank Muir

Yes, the rumors are true-we grow them big in Idaho!

In celebration of the Idaho Potato Commission's (IPC) 75th Anniversary in 2012, we've "cultivated" the world's largest Idaho potato. Weighing in at more than 12,000 pounds, the 28-foot long, 12-foot wide and 11.5-foot tall "Great Big Idaho Potato" will travel across the country next year visiting customers, stopping by trade shows and, of course, meeting millions of Idaho potato fans along the way.

Just how big is a 12,130-pound potato?

It's equal to 32,346 medium-sized Idaho potatoes.

It is 1,102 times heavier than the largest potato ever grown, which weighed 11 pounds.

If The Great Big Idaho Potato was real, it would take nearly 2 years and 9 months to bake.

The Great Big Idaho Potato would make 30,325 servings of mashed potatoes.

It would take 10,634 years, 3 months and 9 days to grow.

The Truck made its national debut at the inaugural Famous Idaho Potato Bowl on December 17 in Boise, Idaho. Thousands of football fans and more than two million ESPN viewers were the first to see this incredible vehicle.

When the Truck officially begins its Tour this spring, one of its primary goals will be to help generate awareness and funds for Meals On Wheels Association of America. This nationally recognized not-for-profit organization provides more than one million meals each day to homebound seniors.

The "Great Big Idaho Potato Truck" is the biggest initiative, both literally and figuratively, that the IPC has ever undertaken. This year-long publicity tour will generate millions of media impressions while reminding folks to always look for the "Grown in Idaho" seal-a guarantee they are purchasing a high-quality, nutritious potato.

To find out when the Truck will be in your area visit www.bigidahopotato.com.

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