Published online: Jan 12, 2012 Potato Storage, Potato Harvesting, Seed Potatoes
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WASHINGTON, D.C.-The National Potato Council (NPC) retained a firm connection to its roots while modernizing a new logo that was revealed at POTATO EXPO 2012 in Orlando, Fla. The logo is the first major redesign in the NPC's 64-year history.

The new look is an adapted version of the council's historic shield logo, and features a green and blue background suggesting rows of potato plants with a sun rising in the distance. The design and feel of the logo, which also more prominently displays the group's name, will be carried over to NPC's redesigned website, expected to be unveiled in early 2012.