POCATELLO, Idaho-The Great Big Idaho Potato Truck made its debut at the Famous Idaho Potato Bowl in December and Idaho residents couldn't get enough of it. The semi will make its first visit to eastern Idaho to attend the 44th Annual Potato Conference and 33rd Ag Expo on January 17 and 18 in Pocatello, Idaho. It will be on display throughout the conference for industry members to admire.
Frank Muir, President and CEO, IPC to reveal the truck for the first time at a public event in eastern Idaho and explain the significance of the IPC's 75th anniversary and national partnership with Meals on Wheels. Meals on Wheels is a non-profit organization that provides over one million meals each day to homebound seniors.
The semi is a 48-foot long flatbed trailer featuring a 28-foot long, 12-foot wide and 11.5-foot tall Idaho potato specially "cultivated" in honor of the Idaho Potato Commission's 75th anniversary year in 2012.