New IPC Design Goes Online

Web resource gets updated look

Published in the February 2009 Issue Published online: Feb 28, 2009
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The Idaho Potato Commission has done a complete overhaul on its website and is proud to unveil a new and improved

The Home Page is devoted to consumers and chefs looking for recipes. With more than 300 recipes gathered from home, restaurant and institutional chefs, the site makes it easier to search for just the right one.

Lots of cooking technique and recipe demonstrations can be viewed online. Short videos can be viewed by clicking on the Spud Flix "Now Playing" button, which is found on every landing page of the site. The inventory of more than 20 videos also includes previous and current Idaho Potato advertising commercials, as well as harvest footage.

There are dedicated pages for retail and foodservice industry professionals and clip art in downloadable formats for retailers and partners running Idaho Potato themed promotions. There are also photos and descriptions of Idaho Potato varieties including Russets, red and yellow flesh and fingerling potatoes.