RACINE, Wis.-Case IH sponsored a concert tour by country music star Craig Morgan.
Titled "Craig Morgan Powered by Case IH . . . International Harvester. The Legend Rolls On," the collaboration followed up on the success of Morgan's hit song "International Harvester" with a cross-country tour.
According to Jim Walker, vice president of Case IH North American Agricultural Business, the connection between Case IH and Craig Morgan came about naturally. "The International Harvester brand is a big part of our tradition here at Case IH, so Craig's song really struck a chord around here," Walker says.
"In his music, Craig Morgan stands for a lot of the same things Case IH stands for: pride in our heritage, pride in American agriculture, and a rock-solid commitment to our core values. It just makes sense for us to join him out on the road."