'Truth About Carbs' Brochures Now Available

Published online: May 13, 2004 USPB
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Weight Watcher's "Truth About Carbs" brochures--printed on behalf of the potato industry--are now available for distribution.

According to the U.S. Potato Board, one million have been printed in an effort to reach consumers and reinforce the potato nutrition message.

The coloroful, eight-page nutrition brochure highlights the role that carbohydrates play in a healthy lifestyle. It emphasizes that fruits, vegetables whole grains, and non-fat dairy provide essential nutrients that are vital to good health and well being.

Weight Watchers has great consumer franchise and brand awareness. This is an opportunity to leverage their message to reinforce the potato's nutrition message, Board spokespeople said.

Potato industry individuals are encouraged to order brochures to pass out at new store openings and remodels. They can be supplied to foodservice accounts and foodservice distributors and to include in all business mailings.

In addition, industry people are encouraged to pass them out to service clubs, youth sports clubs, book clubs, health clubs and leave them in doctor's offices.

They come in packs of 50 and are free as long as the supply lasts. The minimum order is 50 and the maximum order is  10,000.

To order them e-mail Kfreeman@uspotatoes.com with a shipping address and quanitities or call (303) 369-7783.