Irish potato growers are pleased with new Food Standards Regulations requiring accurate labeling and grading.
The move will benefit both consumers and growers through greater consistency in variety labeling and grading standard requirements throughout the year, John Sheridan said.
A consignments mislabeled as Queens, a very popular premium second early potato variety, was found.
"This unscrupulous practice of mislabeling potatoes sold through either the retail or catering market undermines consumer confidence in our produce and jeopardizes growers' livelihoods," Sheridan said.
The issue of including processed or peeled potatoes will be addressed in the context of general labeling issues now under review.
"This must also include country-of-origin labeling as about 15 percent of potatoes sold in retail outlets and 90 percent in catering outlets are currently imported, " Sheridan added.
"Consumers deserve to be provided with information to make an informed choice about what potatoes they buy or consume."