Idaho Gov. Butch Otter and representatives of the state’s milk, potato, wheat and hay industries will visit China on a trade mission.
The eight-day visit starting today is Idaho’s first trade mission to the country since 2012, reported the Capital Press.
China’s 300 million middle-class citizens are driving demand for the food products Idaho specializes in, making the country Idaho’s third-largest export market, according to an email Otter sent to the Capital Press.
“Those consumers are ... providing a lot of opportunity for our Idaho exporters,” said Otter, a rancher and farmer. “That’s why our dairy industry, wheat growers, alfalfa farmers, animal feed producers and potato processors are joining me on this trade mission.”
Potato processors and representatives of the Idaho Potato Commission will participate in the trip. China currently imports processed potato products but not fresh tubers. The country, along with Mexico, is one of the biggest importers of frozen french fries.
Seth Pemsler, IPC’s vice president of retail and international divisions, said he will focus on the processed side during the trip but also hopes to prepare for the event that China begins allowing fresh potato imports.
“The more we’re prepared if that market opens, the better,” he said.
Laura Johnson, who manages the Idaho State Department of Agriculture’s market development division, says China has the world’s second-largest economy and is “a huge market with tremendous potential.”
Source: The Times-News