The U.S. Potato Board (USPB) announces the hiring of Derek Johnson as chef and Travis Howard as the executive chef of the recently launched Spud Nation Food Truck program. Spud Nation is the first food truck owned by farmers to inspire consumers with a field-to-fork potato adventure. This innovative new approach to potato marketing was unveiled by USPB CEO Blair Richardson during Potato Expo 2016 in Las Vegas. See page 20 for more information and photos.