Rather than make a New Year’s resolution, MountainKing Potatoes says it is making a “New Year’s REDolution,” a special retail promotion focusing on the company’s popular red potatoes featuring bold, new in-store merchandising, recipes and produce manager starter kits.
MountainKing’s “REDolution” features dynamic support of its 3-pound Boil-in-Bag B Reds, 5-pound Butter Reds, and 5- and 10-pound reds.
Red potatoes consistently command more dollars per pound than more traditional potato varieties, according to MountainKing vice president of sales and marketing John Pope. Red varieties account for nearly one in six potato purchases.
MountainKing’s “New Year’s REDolution” includes high-graphic, full-size pre-printed bins and half bins recipes, point-of-sale material for ad circulars, storage signage and social media support. Starter kits for produce managers with coupons and product information also are available.
MountainKing’s Butter Reds feature a red skin with golden flesh to produce a creamy, smooth flavor and rich texture while its Traditional Reds, with their red skin and white flesh, are considered among the finest grown in Colorado. MountainKing’s “boil-n-bag” feature allows the small size reds to be dropped straight into a pot without removing them from the bag.
Aside from their great taste and ease of preparation, red potatoes pack a healthy punch. In fact, just one medium red potato with skin provides approximately 35 percent of the recommended daily intake of vitamin C and 16 percent of the recommended amount of dietary fiber.
Texas-based MountainKing is one of the world’s largest growers of high-flavor potato varieties. The grower, packager and shipper is also one of North America’s largest producers of fed potato varieties.
Source: Perishable News